The unique experiences we provide to others begin with the values we instill in ourselves.
As we strive to make each partner, associate and guest experience remarkable, we base our actions and our vision on our strong values and the following guiding principles. They are the cornerstone to our success.
Impress our guests by providing service that meets and strives to exceed their expectations. Our goal is to provide guests with consistent, excellent service that makes them want to return to our hotels. We greet them with warmth, anticipate their needs, and treat them with kindness, enthusiasm, and generosity.
Act with integrity. We each make a personal pledge to treat everyone with respect, honor our commitments, trust others and be trustworthy, and strive for fairness in all of our decisions and actions.
Promote pride, enthusiasm and team spirit within our organization. Working as a team, we build trust, support one another, and recognize and reward each other’s accomplishments. The enthusiasm we share with our team fuels our spirit and pride.
Encourage and reward innovation, creativity and risk taking. We challenge ourselves to think creatively and encourage others to share their ideas and take innovative risks. We do not believe in simply following the status quo.
Contribute to and support individuals’ personal and professional growth. We promote an environment of life-long learning including participating in company training programs, taking classes outside of work, and spending time with other departments to learn the intricacies of our business.
Strive to continuously improve the way we operate our business. We constantly look for ways to enhance teamwork, guest service, quality and profitability while reducing costs and eliminating waste. We encourage all associates to look for better, faster and smarter ways to run our business.
Uphold quality standards in maintaining our hotels. We pay careful attention to detail and quality from our furnishings and equipment to all aspects of our properties in order to preserve owner investments, assure guest satisfaction, and meet industry quality standards.
Support and positively impact our communities. We actively participate in community programs and charitable events and find ways to be good stewards of the environment.



