The Nines a Luxury Collection hotel

The Nines, a Luxury Collection hotel opened in 2008 and has been managed by Sage Hospitality from its beginning.  As one of Sage’s first soft-brands, the Nines is highlighted by jewel tones, reflecting the feeling of luxury.  An art collection worth more than $1 million decorates public and private spaces and two of Sage Restaurant Group’s flagship concepts began in this retreat above the city in Portland, Oregon.

331

guest rooms

20,700

square feet of flexible meeting space

2008

joined the Sage portfolio

The Challenge

The renovation of Portland’s Meier & Frank Building in Pioneer Square was an exciting adventure for Sage.  Beginning on the 9th floor of the building, the Nines came together within the 15-story building, surrounded by a large atrium lobby space and lots of light.  This iconic monument featured the first escalator installation in Portland and, in 1922, also functioned as the studio for Meier & Frank’s very own radio station. Sage’s challenge was to create a new landmark within an existing landmark, creating a hotel that would soon become the “crown jewel” of Portland.

The Solution

The hotel opened as one of Portland’s first boutique hotels, soft-branded “the Nines” and part of Starwood’s Luxury Collection.  It began a growth in independent hotels that is still expanding to this day.  Sage saw an opportunity to launch not one, but two, of its flagship Sage Restaurant Group concepts, Urban Farmer and Departure.  Departure is featured on the rooftop of the hotel with sprawling views.  Highlights include RevPAR penetration of 132.7% in 2016 and a $50 gap between competitors.  And in 2015 Departure achieved 87% non-hotel contribution and Urban Farmer reached 80% non-hotel contribution.

Project Partners